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ABOUT US

ABOUT US
​Paradox is known as one of the MidSouths Hottest Boutique Caterers. From Corporate Receptions, to Weddings, and Kosher events.
We want your event to be spe­cial, mem­o­rable, and cap­ture your per­son­al­i­ty.  Paradox can provide the boutique one of a kind cater­ing experience with the owners combined 40 years of hospitatly experience.  
SUPPORTING LOCAL PARTNERS

SUPPORTING LOCAL COMMUNITY PARTNERS

Paradox, Owners and Staff, are fully vested partners in the community's' philanthropy. Paradox is a source of charitable cash and in-kind contributions. It has a vested intrest of funding social good on a regular and long-term basis.

“The test of our progress is not whether we add more to the abundance of those who have much; it is whether we provide enough for those who have too little.”

— Franklin D. Roosevelt

(Second Inaugural Address, 1937)

THE TEAM

THE TEAM

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CHEF /CO-OWNER

JIMMY GENTRY

Formally trained at the College of Culinary Arts at Johnson and Wales in Charleston, South Carolina, Chef Jimmy Gentry began his career in Memphis, Tennessee. He defined his skills at area restaurants and accepted the position of Executive Chef for Erling Jensen: The Restaurant. During his six-year tenure, Gentry led the kitchen to six consecutive “Best Restaurant” awards from publications such as Memphis Flyer, 4Memphis, and regained the restaurant’s 4-star rating in the Commercial Appeal. These awards propelled the restaurant to present their cuisine at the renowned James Beard House in New York City. 

 

Gentry then moved to the Grand Casino Resort as Chef de Cuisine at LB’s, the fine dining restaurant in the resort. For two years during Gentry’s reign, the restaurant gained notoriety in DiRONA (Distinguished Restaurants of North America) and also won the Wine Spectator Award. Gentry was promoted to Chef de Cuisine over a family of nine restaurants at both the Horseshoe and Sheraton Casinos. In late 2007, Gentry focused  his efforts on opening Magnolia: A Delta Grille, inside Horseshoe Casino and Hotel, where he incorporated modern flair into meals reminiscent of the Mid-South Delta region. As he worked with the kitchen staff, Gentry began to shift focus to training and development. This led him to become a Chef Instructor at L’Ecole Culinaire in Memphis, Tennessee. 

 

For 8 years, Gentry implemented his creativity and leadership to teach the next generation of chefs courses ranging from basic restaurant operations to classic French cuisine and contemporary concepts of modern gastronomy. Gentry assisted in the development and design of L’École’s Presentation Room Restaurant, a full-service fine dining experience open to the public. Where he continued to instruct students, on restaurant operations, from conception to day-to-day operations. Through hands-on instruction, he trained students in concept development, menu planning, plate design and day-to-day operations.

 

While teaching, Gentry launched Paradox Catering and Consulting, LLC, currently the largest boutique catering company in the Mid-South. While specializing in unique up-scale events, Paradox has also been involved in festivals, high-profile political fundraisers and corporate events. In 2017 Gentry launched two other concepts into the market.To-Go by Paradox caters meals for corporate and private aviation flights arriving and departing from Memphis International Airport. Paradox Underground Experience is a quarterly pop-up wine dinner concept promoted exclusively through social media as a culinary speakeasy experience transpiring in random, unique places around the city for a single evening.  

 

In 2018 Gentry launched, P.O. Press Public House & Provisions, a freestanding restaurant with a focus on locally sourced produce and a refreshing approach to service and cuisine. It garnered praise from the Daily Memphian, Memphis Magazine, Commercial Appeal and the public. 

 

In 2022 Gentry returning to his melting pot of cuisine style, The Lobbyist, the  restaurant with a modern historical-modern feel.  While maintaining the same style of cuisine that made him know in our area, but in a more elegant atmosphere.  

 

Gentry has participated in four James Beard Dinners within Memphis and his dishes have been most featured in print, recipes in regional and national publications.  Television promotions include guest chef appearances on Live at 9, Good Morning Memphis and bi-weekly appearances on ABC 24 Local Memphis Live.    

At Paradox, Alia Hogan brings over thirteen years of experience in the food service/hospitality industry. She displays her passion for hospitality and also a commitment to exceptional service as general manager/owner.

 

Hogan was first introduced to the restaurant industry at an early age, in a contemporary Asian restaurant. During her time there, Hogan learned that she had a passion for taking care of people, and worked to learn all aspects of the front of the house.  From day one, Hogan valued the company’s dedication to their staff and was excited to be hired, but made it her goal to move up to a management position. Hogan eventually transitioned into a fine dining environment and expanded her knowledge of not only food and alcohol, but also exceptional service. The time spent there she took on every front of the house role, from hosting, serving, bartending, cashiering, and managing. 

 

While continuing her hospitality career, she graduated Cum Laude from University of Mississippi with a Bachelors of Accountancy with a minor in Marketing. Hogan was also inducted into such academic honor societies such as: Phi Kappa Phi, Sigma Alpha Lambda, and Phi Theta Kappa. Her knowledge has been an integral part to Paradox’s success thus far.

 

In 2010, Hogan and Gentry, seeing a need for creative and an innovative approach to Catering, opened Paradox.  Since opening, Paradox has seen tremendous success both with clients looking for a truly unique catering experience and with media accolades.  Paradox is known as one of the Mid-South's Hottest Boutique Caterers. From Corporate Receptions, to Weddings, and Kosher Events, we want your occasion to be special, memorable, and capture your personality.  Paradox can provide the boutique one of a kind catering experience.

 

COO/ CO-OWNER

ALIA HOGAN 

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OPERATIONS DIRECTOR
Kellie Walker
 

EVENTS

EVENTS

Brittany & Craig

Brittany & Craig

Shelby & Kyle

Shelby & Kyle

Karolina

Karolina

Holiday Weekend Birthday Party

Holiday Weekend Birthday Party

Fabiana & Daniel

Fabiana & Daniel

Stephanie & Will

Stephanie & Will

Brittany & Marq

Brittany & Marq

Mallory & Sam

Mallory & Sam

Dixon Gallery & Gardens

Gina & Ben

Gina & Ben

Annesdale Wedding & Reception

Samantha & Reily

Samantha & Reily

Dixon Gallery & Gardens Reception

Amy & Murat

Amy & Murat

Wedding & Reception Dixon Gallery & Gardens

Laura & John

Laura & John

Riverside Reception

SERVICES

SERVICES

A Paradox cocktail party is artfully designed to delight all the senses. Our bite sized hors d‘oeuvres are like miniature works of art, as delicious as they are beautiful. A fanciful assortment of our seasonally inspired creations, combined with festive cocktails, create the perfect fete.

COCKTAIL PARTIES

Whatever you can imagine, Paradox can help make it a reality.The Paradox staff can manage every detail so you can drink in the moment and enjoy all the people who have come together to celebrate this special day with you. Call today and speak to one of Paradox's culinary staff to begin your journey to create the Wedding Celebration of your dreams.

WEDDINGS

Due to an ever-increasing demand, Paradox can offer a custom menus for any occasion based wholly on in-season, locally grown ingredients. Through local farmers and ranchers we can cater meals featuring local food, sustainably raised whenever possible, to include chicken, lamb, pork, and grass-fed beef, as well as local fruits and vegetables for every season. These menus change with each season and are priced according to the market price. 

FARM TO FORK

Paradox is known as one of the MidSouth's Hottest Caterers.  From Corporate Cocktail Receptions to Company Picnics to Gala Evenings for your clients, Paradox can help you plan the perfect event.  Paradox will help you choose  specialty foods, unique table linens, and even customize your entertainment.

Need to roll out your next high-end Product Launch?  Let Paradox cater the event.  Hosting your Annual Company Summer Party or yearly Not-For-Profit Mixer?  Paradox can produce events of any size, down to the smallest details to show off you and your Company.  Make your next corporate gathering one your clients will long remember.  Paradox will do all of the work so you can get back to business.

CORPORATE RECEPTIONS 

CONTACT US

CONTACT US

​Mailing address:

​870 Vance

Memphis, TN 38126

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